Tarja Salmi (Business Coach, team coach, DiSC interaction coach) is an inspiring and open-minded motivator, an experienced advocate of human working life. She comes from an entrepreneurial family in Ostrobothnia, where she learned to appreciate work and its creators at a young age. From those times, the following thoughts remained as guidelines for her life: Behind every title is a human person - so face the person as a person, not as a title. True appreciation and respect is not born by external factors, such as money and status, but by being present, listening and genuinely meeting another person. You can be human and your authentic self - it doesn't reduce your professional credibility, it increases it. 
 
Basic commercial training and several specific studies in marketing, branding and business have been an important addition to working. However, Tarja has gained her greatest lessons from hundreds of different encounters, successes, going through change situations and managing them, as well as from different work communities where she has worked during her long history and tasks she has been given to do at different levels in the corporate and organizational field. Over the years, she has accumulated expertise in marketing, sales, development, customer service, event marketing and branding.  
 
Tarja has worked as an entrepreneur, employer, team leader and employee. In addition, she has been involved in board work. An understanding of working life and its many challenges, areas of growth and changes gives strength and confidence to face people today as a trainer and coach 
in different areas of working life. In her own work, she has seen what a functional and successful work community is like, and how teams can flourish with the power of individual thinking. Nobody wants to be just a cog in the big wheel, but to be valued and noticed as an individual. 

As a coach, Tarja is an uncomplicated motivator and an approachable simplifier. She wants to constantly develop herself, learn and realize new things and live strongly with the nerve of the times. Tarja is an advocate of the power of diversity in work communities, interaction, and a conversational and listening work culture, without forgetting emotional skills. She turns challenges into opportunities, and puts people at the top of various processes. 

Her expertise lies in coaching teams and individuals to implement changes and develop people-oriented services and sales. 

Working on the board of the Finnish Association of Positive Psychology has for years already provided her with a vantage point with great positive psychology ingredients to use both in her own life and at work. 

"Even if the product or service is top-notch, the real success is determined by the people behind it." 

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