Sales is not everyone's favorite sport. Many people have developed a mental threshold for selling that can seem insurmountable. There can be many reasons. Some people find it simply bothersome to push things to people - let alone themselves. Many people don't know what kind of beliefs hold them back from starting a sales job, but the idea of picking up the phone and calling a stranger seems almost impossible (even though at the same time we smoothly book an appointment to, say, wash the carpets - that is, we call a stranger without any problem). The hesitation is probably based on a more or less conscious fear of being rejected. What if I don't qualify? If you recognize yourself even partially from this introduction, you should continue reading, because we want to offer a thought model that can help you cross the mental threshold on the way to starting sales work.
Smooth sales is not actually selling, but serving. If sales can be thought of as service, then what is a good service experience like? When was the last time you were served well? What happened then?
Only one of us writers needs the services of a barber or a hairdresser, but let's take that as an example. What is a good hairdresser or hairdresser experience like? Does it then feel like the hairdresser is present in the situation and wants to understand what the hairstyle should be now? Absolutely. Good hairdressers want to understand their client's needs and maybe get to know them in other ways. Starting from such a situation, the step is light and the mind is high.
How do you feel when the hairdresser gets an idea that you don't like at all and pushes it persistently? It hardly leaves a good taste in your mouth if the hairdresser offers you half-heartedly overpriced hairspray or conditioner, even though you are completely satisfied with your current product. In a commercial sense, after a good experience, you will find that you go home satisfied with a new bottle, but after a bad experience, you may end up crying and at least not interested in buying anything more.
So what's the most important thing when meeting a potential customer (or anyone really)? To be present. Listen. Listen to understand. Uses what he hears and offers a solution. It includes the fact that your interests are realized only through the fulfillment of the client's interests.
How does thinking of sales as a service help to improve people's hearing loss? Good question. The answer lies in what you think you are doing when you want to connect with a potential customer. If you feel that you have to push something and you are not sure if the customer needs what you are offering, it is natural to feel a little anxious. The best remedy for this trouble is to think that you sincerely want to help the customer. In order to help, you have to get to know the customer and understand how you can help him. And who doesn't want to help a fellow human being, right?
If selling feels awkward or embarrassing, you should think about which limiting beliefs are possibly stopping you and what the cause of the feeling is. What if you didn't sell, but contacted with curiosity and genuine interest? When making contact, you would position yourself in such a way that you would like to get to know and learn something. Underlying everything would be the idea that you would be giving and not taking. Could you think that the client could benefit from meeting you? And since there can't always be a deal, the worst that can happen is that two people meet and get to know each other.
