Do you know the commercial leader TikTok?
Are you leading the short game or building sustainable growth? Read why the best commercial leaders play the long game – and what happens as a result.
The year 2025 is coming to a close. Business leaders across Finland are watching the game clock ticking towards the end of the year.
Tick. Tick. Tick.
The goals are set, the pressure is on, and the temptation to seek quick results is great. One more campaign, one more offer – maybe it will get this year off to a flying start.
But the question is: Are you leading a short ending game or an endless game?
#TikTok management – and why it’s not enough
TikTok video-length attention spans have also crept in sales management. Quick wins, short cycles, instant solutions.
But the best commercial leaders know: Business doesn't end at the end of the quarter.It continues, changes and lives – and the game is not won in an instant.
The long game is harder, but more rewarding. Amazon built its position on customer loyalty and innovation culture – not the rhythm of campaigns. Toyota, on the other hand, rose to the top with a culture of continuous improvement, With Kaizen thinking.
These companies weren't chasing individual clicks or sales, but excellent customer experience and long-term growth.
The Miracle of Mjällby – What the Long Game Teaches a Manager
In October 2025, a tiny Mjallby AIF sensationally sealed the Swedish championship in Allsvenskan – three rounds before the end of the series.
A village team that was still playing in the third highest level in 2018 became champions from a village with only 1,500 inhabitants. Nine years earlier, Mjällby was on the verge of bankruptcy. Now it is the talk of the entire football world.
Not because it was looking for quick wins, but because it dared to play the long game – to build a culture where community, discipline, and continuous learning guided everything it did.
What does the long game mean for a commercial manager?
A commercial leader can learn from all of this. When the game clock is ticking, it’s easy to focus on what’s going to happen in the next minute and this year’s game.
However, long-game winners systematically build a culture that delivers results year after year. Here are three reminders for long-game leadership:
1. Lead the rhythm, not just the reaction
Focus on what you're doing, not the scoreboard. Sales Direction is above all about managing what is being done – not filling out reports. By investing in sufficient activity and quality and directing your work correctly, sustainable results.
2. Build a culture that can withstand pressure
Shared direction and continuous improvement are more valuable than a single campaign. Culture is a competitive advantage that doesn't collapse in a hurry – it keeps the team together even in times of change.
3. An endless game is the best investment
Customer loyalty, learning and team well-being are the currencies of the future. Although the euro is valuable today, is it more valuable than five euros next year? The long game produces interest in people, culture and cash flow.
Are you leading a year or an era?
As the clock ticks towards the end of the year, ask yourself:
Are you chasing the next result at any cost – or building the next era and an endless championship series?
